Automation built for growing businesses.

We connect the systems you run and automate the work between them.

Live activityLive

Stock syncedStockX · eBay · 3 listings paused14:20
Order M-77120 routedShopify → Picqer14:19
Invoice INV-2291 bookedXero14:18
12 products matchedShopify · Picqer · StockX14:15
Order M-77118 heldeBay · needs review14:12
Shipment createdPicqer → DHL14:11
Daily report sentGoogle Sheets14:10
Stock levels pushedWooCommerce14:08

4 jobs healthy · runs every 5 minUTC+1

Connects to the platforms you already sell and ship on

01Why

Most operational work is copying data between systems.

Webshop, warehouse, marketplaces, accounting, spreadsheets. Each does its job. None of them talk to each other, so your team bridges the gap by hand.

typos · mismatches
Double entryThe same order or product is typed into two or three systems. Every entry is a chance for a mismatch.
oversells · penalties
Stock out of syncAn item sells in one channel and stays live in another. The second buyer gets a cancellation.
hours every week
Spreadsheets as glueExports downloaded, cleaned and re-uploaded on a schedule someone has to remember.
found too late
Silent failuresAn import stops or a file never arrives, and the gap surfaces days later in a report.

02Services

The work between a sale and a closed book.

Six automations we build most often. Each runs on a schedule or a webhook, logs what it did, and asks for a person only when it needs one.

Inventory syncStock levels checked across every channel. Sold-out items paused everywhere, automatically.
every 10 min
Order routingOrders pulled from marketplaces and webshops, matched to the right variant, created in your warehouse or ERP.
every 5 min
Record matchingProducts, variants and customers reconciled across systems by code, name and attributes. Matched once, reused forever.
on every new record
Reports and exportsStock, sales and exception reports delivered to Sheets, Excel or email, in the layout your team already uses.
daily · weekly
Documents and financeInvoices, credit notes and payment updates generated from orders and booked into accounting.
on order events
Retries, logs, alertsRate limits, outages and bad data handled with backoff. Every action logged. Dry-run before anything changes.
always on

03Process

From first call to running automation.

Typical build: 3 to 6 weeks.

Week 0AuditA 30-minute call. We map your systems and the data that moves between them. You get a written scope and a fixed quote.
Weeks 1–4BuildWe connect the APIs, reconcile your data and run everything in dry-run next to your team. You see each action before it happens.
Week 5Go liveDry-run off. Orders, stock and documents move on their own. Alerts go to the channel your team already watches.
OngoingOperateWe monitor runs, absorb API changes and add automations as the operation grows.

04Work

Automation underneath. AI on top.

Two recent builds: the plumbing that keeps a multi-channel retailer's stock and orders in sync, and an AI sales agent that sells inside the chat apps customers already use.

Operations automation

A retailer selling through a warehouse, a webshop and two marketplace regions.

Before

Sold-out listings paused by hand after each sale
Marketplace orders retyped into the warehouse system
An item could sell twice before anyone noticed

After

31,000+ products matched across systems
Stock checked every 10 minutes on every channel
Orders imported every 5 minutes, warehouse order created
Every action logged; dry-run verified before go-live

Shopify
StockX
eBay

Picqer
Xero
Google Sheets

AI sales agent

A sales agent that answers, finds the product and closes the order inside the chat.

Built for a social-commerce store on Messenger, WhatsApp and Instagram. The agent understands the customer's language, matches photos to products, collects the order and books the courier. A human takes over with one click.

Do you have this one in 42?
Found it: Runner Low, size 42, in stock at €129. Two similar pairs below. Deliver to your usual address?
Yes, cash on delivery.
Order #1042 placed. Courier booked, arrives tomorrow. Tracking link sent.

Social sales agentMessenger, WhatsApp and Instagram in one inbox, with human handoff.
Shopify sales agentThe same agent on your Shopify store: answers, recommends, converts.
AI visual searchCustomer sends a photo, gets the matching product and size.
Similar-product recommendationsEvery reply shows the next best options, which lifts basket size.

31,000+
products in sync: 3
chat platforms, one inbox: 24/7
replies and order intake: 0
manual steps per order

05Questions

Before the first call.

Do we have to change the systems we use?
No. Coelor connects to what you already run through its API. If a system has no API, we work from its exports.
What kind of work can be automated?
Anything that follows rules and moves data between systems: orders, stock, invoices, reports, customer records, notifications.
What happens when one of our systems goes down?
Runs retry with backoff and resume where they stopped. Nothing is applied twice. You get an alert if a run fails twice in a row.
Can we see what it will do before it changes anything?
Yes. Every automation ships with a dry-run mode that logs each action it would take without taking it.
How long until it is live?
Most builds take 3 to 6 weeks from the audit call, depending on how many systems are involved.
Who owns the code?
You do. It runs in your cloud account or ours, with documentation and handover included.